Digital billboards can be a major distraction for drivers

On Behalf of | Aug 16, 2021 | Motor Vehicle Accidents

The sides of the road are ideal places for businesses to advertise their products and services. While this might seem like a good idea, these billboards can be highly distracting for drivers.

Digital billboards can be especially distracting for those behind the wheel. These feature bright lights that highlight the changing advertisements. It’s easy to become distracted by the ads when you’re driving because they’re developed to draw attention.

How can drivers avoid this distraction?

Drivers need to ensure they’re giving their attention to the road, no matter how intriguing the advertising along it can be. While the billboards may be tempting to look at, it’s been shown that they can take a driver’s attention away from driving long enough to cause a crash. There is even more likely if a driver is on a curve or if there are obstacles in the road.

Of course, drivers need to avoid all types of distractions. Texting, talking on the phone, eating or drinking, changing the radio channel, dealing with kids and pets and programming your GPS can divert your eyes, hands and mind from the road. Even a distraction that takes a driver’s attention for five seconds can lead to a crash. In that short time, a vehicle that’s moving at 55 miles per hour can travel the length of a football field.

Anyone who’s driving should ensure they’re paying close attention to the road. If you’re struck by a driver who was distracted by anything, including digital billboards, you should ensure that you get the medical care you need. It’s essential that you get the compensation you need to help cover the expenses and damages related to the crash. Don’t settle for less than you need and deserve.

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